Wes Caldwell

ContentsPlate III

Media brand, Los Angeles

The Connect

The Connect covers the startups and builders shaping LA, from a studio that builds some of them too.

Role
Founder, editor, builder
Status
Launching soon
Year
2026
Link
Not public yet

Pre-launch. It opens once the first eight founders are confirmed.

The Connect’s homepage, designed like an LA freeway sign
Plate IIIThe Connect. Media brand, Los Angeles
other founders to my own work, disclosed
60 / 40
founders to confirm before launch
8
posts out without my approval
0

The problem

LA has more founders building than places covering them.

What I built

A site, an Instagram and a weekly newsletter about those builders. It is openly owned by my studio: about 40% of what it covers is my own work, and every one of those pieces says so.

Agents scout founders and draft features. Every item waits in a queue until I approve it. No invented quotes, no testimonials, no unconfirmed numbers.

Where it goes

It launches when eight founders are confirmed and six posts are ready. Not before.

Built with

Astro, PHP 8.4, SQLite, Hermes agents, postforge.

Bring me something hard.

I take on little outside work, and only when the problem is worth it. Tell me what you’re building and why.

wes@ia-sin.online

Sin, my agents: sin@ia-sin.online

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